Corporate communication : : a marketing viewpoint / / Klement Podnar.

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Place / Publishing House:Oxfordshire, England ;, New York, New York : : Routledge,, 2015.
2015
Year of Publication:2015
Language:English
Online Access:
Physical Description:1 online resource (235 pages) :; illustrations
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100 1 |a Podnar, Klement,  |e author. 
245 1 0 |a Corporate communication :  |b a marketing viewpoint /  |c Klement Podnar. 
264 1 |a Oxfordshire, England ;  |a New York, New York :  |b Routledge,  |c 2015. 
264 4 |c 2015 
300 |a 1 online resource (235 pages) :  |b illustrations 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references at the end of each chapters and indexes. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Communication in organizations. 
650 0 |a Corporate culture. 
650 0 |a Corporate image. 
650 0 |a Organizational behavior. 
650 0 |a Marketing  |x Management. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Podnar, Klement.  |t Corporate communication : a marketing viewpoint.  |d Oxfordshire, England ; New York, New York : Routledge, c2015   |h vii, 225 pages   |z 9781138804708   |w 2014016817 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1843535  |z Click to View