Pictorial metaphor in advertising

Pictorial metaphor in advertising / Charles Forceville.

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ProQuest (Firm)
Forceville, Ch.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:1998
Language:English
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Physical Description:x, 233 p. :; ill.
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record_format marc
spelling Forceville, Ch. (Charles)
Pictorial metaphor in advertising [electronic resource] / Charles Forceville.
London ; New York : Routledge, 1998.
x, 233 p. : ill.
Includes bibliographical references (p. [223]-230) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Symbolism in advertising.
Pictures Printing.
Metaphor.
Advertising layout and typography.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=179822 Click to View
language English
format Electronic
eBook
author Forceville, Ch.
spellingShingle Forceville, Ch.
Pictorial metaphor in advertising
author_facet Forceville, Ch.
ProQuest (Firm)
ProQuest (Firm)
author_variant c f cf
author_fuller (Charles)
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Forceville, Ch.
title Pictorial metaphor in advertising
title_full Pictorial metaphor in advertising [electronic resource] / Charles Forceville.
title_fullStr Pictorial metaphor in advertising [electronic resource] / Charles Forceville.
title_full_unstemmed Pictorial metaphor in advertising [electronic resource] / Charles Forceville.
title_auth Pictorial metaphor in advertising
title_new Pictorial metaphor in advertising
title_sort pictorial metaphor in advertising
publisher Routledge,
publishDate 1998
physical x, 233 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5827
callnumber-sort HF 45827 F67 41998
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=179822
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1
dewey-sort 3659.1
dewey-raw 659.1
dewey-search 659.1
oclc_num 252796996
work_keys_str_mv AT forcevillech pictorialmetaphorinadvertising
AT proquestfirm pictorialmetaphorinadvertising
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is_hierarchy_title Pictorial metaphor in advertising
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