Pictorial metaphor in advertising / Charles Forceville.
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| Year of Publication: | 1998 |
| Language: | English |
| Online Access: | |
| Physical Description: | x, 233 p. :; ill. |
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| 050 | 4 | |a HF5827 |b .F67 1998 | |
| 082 | 0 | 4 | |a 659.1 |2 20 |
| 100 | 1 | |a Forceville, Ch. |q (Charles) | |
| 245 | 1 | 0 | |a Pictorial metaphor in advertising |h [electronic resource] / |c Charles Forceville. |
| 260 | |a London ; |a New York : |b Routledge, |c 1998. | ||
| 300 | |a x, 233 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. [223]-230) and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Symbolism in advertising. | |
| 650 | 0 | |a Pictures |x Printing. | |
| 650 | 0 | |a Metaphor. | |
| 650 | 0 | |a Advertising layout and typography. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=179822 |z Click to View |