Field guide to case study research in business-to -business marketing and purchasing / / edited by Arch G. Woodside, Hugh M. Pattinson, Roger Marshall ; contributors Ronny Behrens [and twenty five others].
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| Superior document: | Advances in Business Marketing and Purchasing, Volume 21 |
|---|---|
| TeilnehmendeR: | |
| Place / Publishing House: | Bingley, England : : Edward Elgar,, 2014. 2014 |
| Year of Publication: | 2014 |
| Edition: | First edition. |
| Language: | English |
| Series: | Advances in business marketing & purchasing ;
Volume 21. |
| Online Access: | |
| Physical Description: | 1 online resource (305 pages). |
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