Back where we belong - marketing as the organization's core strategy /

Back where we belong - marketing as the organization's core strategy / / guest editors, Bo Edvardsson and Philipp Klaus.

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Bibliographic Details
TeilnehmendeR:
Edvardsson, Bo,
Klaus, Philipp,
Place / Publishing House:[Bradford, England] : : Emerald,, 2014.
2014
Year of Publication:2014
Language:English
Series:Journal of Service Management, Volume 25 Number 2
Online Access:
Physical Description:1 online resource (131 pages) :; illustrations, chart, tables.
Notes:"formerly International Journal of Service Industry Management."
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ctrlnum (MiAaPQ)5001752812
(Au-PeEL)EBL1752812
(CaPaEBR)ebr10900544
(CaONFJC)MIL653493
(OCoLC)885122539
collection bib_alma
record_format marc
spelling Back where we belong - marketing as the organization's core strategy / guest editors, Bo Edvardsson and Philipp Klaus.
[Bradford, England] : Emerald, 2014.
2014
1 online resource (131 pages) : illustrations, chart, tables.
text rdacontent
computer rdamedia
online resource rdacarrier
Journal of Service Management, 1757-5818 ; Volume 25 Number 2
"formerly International Journal of Service Industry Management."
Includes bibliographical references at the end of each chapters.
Description based on online resource; title from PDF title page (ebrary, viewed September 11, 2014).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Congresses.
Marketing.
Electronic books.
Edvardsson, Bo, editor.
Klaus, Philipp, editor.
Print version: Back where we belong - marketing as the organization's core strategy. [Bradford, England] : Emerald, c2014 approximately 131 pages Journal of Service Management ; Volume 25 Number 2 9781784410971
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1752812 Click to View
language English
format eBook
author2 Edvardsson, Bo,
Klaus, Philipp,
author_facet Edvardsson, Bo,
Klaus, Philipp,
author2_variant b e be
p k pk
author2_role TeilnehmendeR
TeilnehmendeR
title Back where we belong - marketing as the organization's core strategy /
spellingShingle Back where we belong - marketing as the organization's core strategy /
Journal of Service Management,
title_full Back where we belong - marketing as the organization's core strategy / guest editors, Bo Edvardsson and Philipp Klaus.
title_fullStr Back where we belong - marketing as the organization's core strategy / guest editors, Bo Edvardsson and Philipp Klaus.
title_full_unstemmed Back where we belong - marketing as the organization's core strategy / guest editors, Bo Edvardsson and Philipp Klaus.
title_auth Back where we belong - marketing as the organization's core strategy /
title_new Back where we belong - marketing as the organization's core strategy /
title_sort back where we belong - marketing as the organization's core strategy /
series Journal of Service Management,
series2 Journal of Service Management,
publisher Emerald,
publishDate 2014
physical 1 online resource (131 pages) : illustrations, chart, tables.
isbn 9781784410988
9781784410971
issn 1757-5818 ;
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5411
callnumber-sort HF 45411 B335 42014
genre Electronic books.
genre_facet Congresses.
Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1752812
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 885122539
work_keys_str_mv AT edvardssonbo backwherewebelongmarketingastheorganizationscorestrategy
AT klausphilipp backwherewebelongmarketingastheorganizationscorestrategy
status_str n
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is_hierarchy_title Back where we belong - marketing as the organization's core strategy /
author2_original_writing_str_mv noLinkedField
noLinkedField
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