Effective advertising strategies for your business / / Cong Li.
As the media landscape has evolved over the past few years, especially with the emergence of interactive media and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC, NBC, and CBS) and a few na...
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| Superior document: | Marketing strategy collection, |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2014. |
| Year of Publication: | 2014 |
| Edition: | First edition. |
| Language: | English |
| Series: | 2014 digital library.
Marketing strategy collection. |
| Online Access: | |
| Physical Description: | 1 online resource (122 pages) |
| Notes: | Part of: 2014 digital library. |
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Table of Contents:
- 1. How does advertising function in general?
- 2. What are the three advertising strategies?
- 3. How does standardized advertising strategy work?
- 4. How does targeted advertising strategy work?
- 5. How does individualized advertising strategy work?
- 6. How to gather consumer insights for advertising
- 7. How to incorporate consumer insights into advertising
- 8. How to integrate different advertising strategies together
- Notes
- References
- Index.