Breakthrough branding : : positioning your library to survive and thrive / / Suzanne Walters and Kent Jackson.

Saved in:
Bibliographic Details
VerfasserIn:
TeilnehmendeR:
Place / Publishing House:Chicago, Illinois : : Neal-Schuman,, 2013.
2013
Year of Publication:2013
Language:English
Online Access:
Physical Description:1 online resource (218 pages) :; illustrations
Notes:Includes index.
Tags: Add Tag
No Tags, Be the first to tag this record!
id 5001707122
ctrlnum (MiAaPQ)5001707122
(Au-PeEL)EBL1707122
(CaPaEBR)ebr10881338
(OCoLC)881416915
collection bib_alma
record_format marc
spelling Walters, Suzanne, author.
Breakthrough branding : positioning your library to survive and thrive / Suzanne Walters and Kent Jackson.
Chicago, Illinois : Neal-Schuman, 2013.
2013
1 online resource (218 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Libraries Marketing.
Branding (Marketing)
Electronic books.
Jackson, Kent, 1945- author.
Print version: Walters, Suzanne. Breakthrough branding : positioning your library to survive and thrive. Chicago, Illinois : Neal-Schuman, c2013 xxii, 191 pages 9781555707668 2013005134
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1707122 Click to View
language English
format eBook
author Walters, Suzanne,
Jackson, Kent, 1945-
spellingShingle Walters, Suzanne,
Jackson, Kent, 1945-
Breakthrough branding : positioning your library to survive and thrive /
author_facet Walters, Suzanne,
Jackson, Kent, 1945-
Jackson, Kent, 1945-
author_variant s w sw
k j kj
author_role VerfasserIn
VerfasserIn
author2 Jackson, Kent, 1945-
author2_role TeilnehmendeR
author_sort Walters, Suzanne,
title Breakthrough branding : positioning your library to survive and thrive /
title_sub positioning your library to survive and thrive /
title_full Breakthrough branding : positioning your library to survive and thrive / Suzanne Walters and Kent Jackson.
title_fullStr Breakthrough branding : positioning your library to survive and thrive / Suzanne Walters and Kent Jackson.
title_full_unstemmed Breakthrough branding : positioning your library to survive and thrive / Suzanne Walters and Kent Jackson.
title_auth Breakthrough branding : positioning your library to survive and thrive /
title_new Breakthrough branding :
title_sort breakthrough branding : positioning your library to survive and thrive /
publisher Neal-Schuman,
publishDate 2013
physical 1 online resource (218 pages) : illustrations
isbn 9781555708672
9781555707668
callnumber-first Z - Library Science
callnumber-subject Z - Books and Writing
callnumber-label Z716
callnumber-sort Z 3716.3 W235 42013
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1707122
illustrated Illustrated
dewey-hundreds 000 - Computer science, information & general works
dewey-tens 020 - Library & information sciences
dewey-ones 021 - Library relationships
dewey-full 021.7
dewey-sort 221.7
dewey-raw 021.7
dewey-search 021.7
oclc_num 881416915
work_keys_str_mv AT walterssuzanne breakthroughbrandingpositioningyourlibrarytosurviveandthrive
AT jacksonkent breakthroughbrandingpositioningyourlibrarytosurviveandthrive
status_str n
ids_txt_mv (MiAaPQ)5001707122
(Au-PeEL)EBL1707122
(CaPaEBR)ebr10881338
(OCoLC)881416915
is_hierarchy_title Breakthrough branding : positioning your library to survive and thrive /
author2_original_writing_str_mv noLinkedField
_version_ 1792330788472094721
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01716nam a2200421 i 4500</leader><controlfield tag="001">5001707122</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cnu||||||||</controlfield><controlfield tag="008">140618t20132013ilua o 001 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781555707668</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781555708672</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5001707122</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL1707122</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr10881338</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)881416915</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">Z716.3</subfield><subfield code="b">.W235 2013</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">021.7</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Walters, Suzanne,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Breakthrough branding :</subfield><subfield code="b">positioning your library to survive and thrive /</subfield><subfield code="c">Suzanne Walters and Kent Jackson.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chicago, Illinois :</subfield><subfield code="b">Neal-Schuman,</subfield><subfield code="c">2013.</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (218 pages) :</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on print version record.</subfield></datafield><datafield tag="590" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Libraries</subfield><subfield code="x">Marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Jackson, Kent,</subfield><subfield code="d">1945-</subfield><subfield code="e">author.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Walters, Suzanne.</subfield><subfield code="t">Breakthrough branding : positioning your library to survive and thrive.</subfield><subfield code="d">Chicago, Illinois : Neal-Schuman, c2013 </subfield><subfield code="h">xxii, 191 pages </subfield><subfield code="z">9781555707668 </subfield><subfield code="w">2013005134</subfield></datafield><datafield tag="797" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1707122</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>