Social marketing in India / / Sameer Deshpande, Nancy R. Lee ; foreword by Philip Kotler.

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Place / Publishing House:New Delhi : : SAGE Response, SAGE Publications,, 2013.
Year of Publication:2013
Language:English
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Physical Description:1 online resource (439 pages) :; illustrations
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245 1 0 |a Social marketing in India /  |c Sameer Deshpande, Nancy R. Lee ; foreword by Philip Kotler. 
264 1 |a New Delhi :  |b SAGE Response, SAGE Publications,  |c 2013. 
300 |a 1 online resource (439 pages) :  |b illustrations 
336 |a text  |2 rdacontent 
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338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Social marketing  |z India. 
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700 1 |a Lee, Nancy R.,  |e author. 
776 0 8 |i Print version:  |a Deshpande, Sameer.  |t Social marketing in India.  |d New Delhi : SAGE Response, SAGE Publications, 2013  |z 9788132113577  |w (DLC)10875387 
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856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1698974  |z Click to View