Internal marketing : directions for management /

Internal marketing : directions for management / / edited by Richard J. Varey and Barbara R. Lewis.

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ProQuest (Firm)
TeilnehmendeR:
Varey, Richard J., 1955-
Lewis, Barbara R.
ProQuest (Firm)
Year of Publication:2000
Language:English
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Physical Description:xvii, 311 p. :; ill.
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spelling Internal marketing [electronic resource] : directions for management / edited by Richard J. Varey and Barbara R. Lewis.
London ; New York : Routledge, 2000.
xvii, 311 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Management.
Marketing channels.
Market segmentation.
Electronic books.
Varey, Richard J., 1955-
Lewis, Barbara R.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=169032 Click to View
language English
format Electronic
eBook
author2 Varey, Richard J., 1955-
Lewis, Barbara R.
ProQuest (Firm)
author_facet Varey, Richard J., 1955-
Lewis, Barbara R.
ProQuest (Firm)
ProQuest (Firm)
author2_variant r j v rj rjv
b r l br brl
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Varey, Richard J., 1955-
title Internal marketing directions for management /
spellingShingle Internal marketing directions for management /
title_sub directions for management /
title_full Internal marketing [electronic resource] : directions for management / edited by Richard J. Varey and Barbara R. Lewis.
title_fullStr Internal marketing [electronic resource] : directions for management / edited by Richard J. Varey and Barbara R. Lewis.
title_full_unstemmed Internal marketing [electronic resource] : directions for management / edited by Richard J. Varey and Barbara R. Lewis.
title_auth Internal marketing directions for management /
title_new Internal marketing
title_sort internal marketing directions for management /
publisher Routledge,
publishDate 2000
physical xvii, 311 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.13 I577 42000
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=169032
illustrated Illustrated
oclc_num 252783986
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is_hierarchy_title Internal marketing directions for management /
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