Internal marketing : directions for management / / edited by Richard J. Varey and Barbara R. Lewis.
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| Year of Publication: | 2000 |
| Language: | English |
| Online Access: | |
| Physical Description: | xvii, 311 p. :; ill. |
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.13 |b .I577 2000 | |
| 245 | 0 | 0 | |a Internal marketing |h [electronic resource] : |b directions for management / |c edited by Richard J. Varey and Barbara R. Lewis. |
| 260 | |a London ; |a New York : |b Routledge, |c 2000. | ||
| 300 | |a xvii, 311 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing channels. | |
| 650 | 0 | |a Market segmentation. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Varey, Richard J., |d 1955- | |
| 700 | 1 | |a Lewis, Barbara R. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=169032 |z Click to View |