A professional and practitioner's guide to public relations research, measurement, and evaluation / / David Michaelson and Don W. Stacks.
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book will provide you with...
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| Superior document: | Public relations collection, |
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| VerfasserIn: | |
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| Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2014. |
| Year of Publication: | 2014 |
| Edition: | Second edition. |
| Language: | English |
| Series: | 2014 digital library.
Public relations collection. |
| Online Access: | |
| Physical Description: | 1 online resource (xii, 271 pages) |
| Notes: | Part of: 2014 digital library. |
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