Corporate cultures and global brands / edited by Albrecht Rothacher.
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Year of Publication: | 2004 |
Language: | English |
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Physical Description: | viii, 269 p. |
Notes: | "All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements. |
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(MiAaPQ)5001681538 (Au-PeEL)EBL1681538 (CaPaEBR)ebr10255887 (CaONFJC)MIL187259 (OCoLC)879025442 |
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Corporate cultures and global brands [electronic resource] / edited by Albrecht Rothacher. Hackensack, New Jersey : World Scientific Pub., c2004. viii, 269 p. "All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements. Includes bibliographical references. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Brand name products Management Congresses. Branding (Marketing) Congresses. Corporate culture Congresses. Corporate image Congresses. Competition, International Congresses. Organisatiecultuur. gtt Merken. gtt Internationale ondernemingen. gtt Corporate identity. gtt Comparative business cultures Global brands Electronic books. Rothacher, Albrecht. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1681538 Click to View |
language |
English |
format |
Electronic eBook |
author2 |
Rothacher, Albrecht. ProQuest (Firm) |
author_facet |
Rothacher, Albrecht. ProQuest (Firm) ProQuest (Firm) |
author2_variant |
a r ar |
author2_role |
TeilnehmendeR TeilnehmendeR |
author_corporate |
ProQuest (Firm) |
author_sort |
Rothacher, Albrecht. |
title |
Corporate cultures and global brands |
spellingShingle |
Corporate cultures and global brands |
title_full |
Corporate cultures and global brands [electronic resource] / edited by Albrecht Rothacher. |
title_fullStr |
Corporate cultures and global brands [electronic resource] / edited by Albrecht Rothacher. |
title_full_unstemmed |
Corporate cultures and global brands [electronic resource] / edited by Albrecht Rothacher. |
title_auth |
Corporate cultures and global brands |
title_new |
Corporate cultures and global brands |
title_sort |
corporate cultures and global brands |
publisher |
World Scientific Pub., |
publishDate |
2004 |
physical |
viii, 269 p. |
callnumber-first |
H - Social Science |
callnumber-subject |
HD - Industries, Land Use, Labor |
callnumber-label |
HD69 |
callnumber-sort |
HD 269 B7 C63 42004 |
genre |
Electronic books. |
genre_facet |
Congresses. Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1681538 |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.827 |
dewey-sort |
3658.827 |
dewey-raw |
658.827 |
dewey-search |
658.827 |
oclc_num |
879025442 |
work_keys_str_mv |
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(MiAaPQ)5001681538 (Au-PeEL)EBL1681538 (CaPaEBR)ebr10255887 (CaONFJC)MIL187259 (OCoLC)879025442 |
is_hierarchy_title |
Corporate cultures and global brands |
author2_original_writing_str_mv |
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