Corporate cultures and global brands

Corporate cultures and global brands / edited by Albrecht Rothacher.

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ProQuest (Firm)
TeilnehmendeR:
Rothacher, Albrecht.
ProQuest (Firm)
Year of Publication:2004
Language:English
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Physical Description:viii, 269 p.
Notes:"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
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spelling Corporate cultures and global brands [electronic resource] / edited by Albrecht Rothacher.
Hackensack, New Jersey : World Scientific Pub., c2004.
viii, 269 p.
"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Brand name products Management Congresses.
Branding (Marketing) Congresses.
Corporate culture Congresses.
Corporate image Congresses.
Competition, International Congresses.
Organisatiecultuur. gtt
Merken. gtt
Internationale ondernemingen. gtt
Corporate identity. gtt
Comparative business cultures
Global brands
Electronic books.
Rothacher, Albrecht.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1681538 Click to View
language English
format Electronic
eBook
author2 Rothacher, Albrecht.
ProQuest (Firm)
author_facet Rothacher, Albrecht.
ProQuest (Firm)
ProQuest (Firm)
author2_variant a r ar
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Rothacher, Albrecht.
title Corporate cultures and global brands
spellingShingle Corporate cultures and global brands
title_full Corporate cultures and global brands [electronic resource] / edited by Albrecht Rothacher.
title_fullStr Corporate cultures and global brands [electronic resource] / edited by Albrecht Rothacher.
title_full_unstemmed Corporate cultures and global brands [electronic resource] / edited by Albrecht Rothacher.
title_auth Corporate cultures and global brands
title_new Corporate cultures and global brands
title_sort corporate cultures and global brands
publisher World Scientific Pub.,
publishDate 2004
physical viii, 269 p.
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD69
callnumber-sort HD 269 B7 C63 42004
genre Electronic books.
genre_facet Congresses.
Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1681538
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.827
dewey-sort 3658.827
dewey-raw 658.827
dewey-search 658.827
oclc_num 879025442
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is_hierarchy_title Corporate cultures and global brands
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