Commercial data mining : : processing, analysis and modeling for predictive analytics projects / / David Nettleton.
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| Superior document: | The savvy manager's guide |
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| Place / Publishing House: | Amsterdam : : Elsevier,, [2014] 2014 |
| Year of Publication: | 2014 |
| Language: | English |
| Series: | Savvy manager's guides.
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| Online Access: | |
| Physical Description: | 1 online resource (361 pages) :; illustrations. |
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Table of Contents:
- Machine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies.