Commercial data mining : : processing, analysis and modeling for predictive analytics projects / / David Nettleton.
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| Superior document: | The savvy manager's guide |
|---|---|
| : | |
| Place / Publishing House: | Amsterdam : : Elsevier,, [2014] 2014 |
| Year of Publication: | 2014 |
| Language: | English |
| Series: | Savvy manager's guides.
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| Online Access: | |
| Physical Description: | 1 online resource (361 pages) :; illustrations. |
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| 020 | |z 9780124166028 (paperback) | ||
| 020 | |a 9780124166585 |q (electronic bk.) | ||
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| 050 | 4 | |a HD30.25 |b .N48 2014 | |
| 082 | 0 | |a 658/.056312 |2 23 | |
| 100 | 1 | |a Nettleton, David, |d 1963- | |
| 245 | 1 | 0 | |a Commercial data mining : |b processing, analysis and modeling for predictive analytics projects / |c David Nettleton. |
| 264 | 1 | |a Amsterdam : |b Elsevier, |c [2014] | |
| 264 | 4 | |c 2014 | |
| 300 | |a 1 online resource (361 pages) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a The savvy manager's guide | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 8 | |a Machine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies. | |
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Data mining. | |
| 650 | 0 | |a Management |x Mathematical models. | |
| 650 | 0 | |a Management |x Data processing. | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Nettleton, David. |t Commercial data mining : processing, analysis and modeling for predictive analytics projects. |d Amsterdam : Elsevier, [2014] |h xi, 288 pages |k The savvy manager's guide |z 9780124166028 |w (DLC)17960980 |
| 797 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a Savvy manager's guides. | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1630127 |z Click to View |