Marketing analytics : : data-driven techniques with Microsoft Excel / / Wayne L Winston.
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| Place / Publishing House: | Indianapolis, Indiana : : John Wiley & Sons, Incorporation,, 2014. 2014 |
| Year of Publication: | 2014 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (722 pages) :; illustrations |
| Notes: | Includes index. |
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