Marketing analytics : : data-driven techniques with Microsoft Excel / / Wayne L Winston.
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Place / Publishing House: | Indianapolis, Indiana : : John Wiley & Sons, Incorporation,, 2014. 2014 |
Year of Publication: | 2014 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (722 pages) :; illustrations |
Notes: | Includes index. |
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082 | 0 | |a 658.80072 | |
100 | 1 | |a Winston, Wayne L. | |
245 | 1 | 0 | |a Marketing analytics : |b data-driven techniques with Microsoft Excel / |c Wayne L Winston. |
264 | 1 | |a Indianapolis, Indiana : |b John Wiley & Sons, Incorporation, |c 2014. | |
264 | 4 | |c 2014 | |
300 | |a 1 online resource (722 pages) : |b illustrations | ||
336 | |a text |2 rdacontent | ||
337 | |a computer |2 rdamedia | ||
338 | |a online resource |2 rdacarrier | ||
500 | |a Includes index. | ||
588 | |a Description based on print version record. | ||
590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
630 | 0 | 0 | |a Microsoft Excel (Computer file) |
650 | 0 | |a Marketing research |x Data processing. | |
655 | 4 | |a Electronic books. | |
776 | 0 | 8 | |i Print version: |a Winston, Wayne L. |t Marketing analytics : data-driven techniques with Microsoft Excel. |d Indianapolis, Indiana : John Wiley & Sons, Incorporation, c2014 |h xxii, 690 pages |z 9781118373439 |w 2013954089 |
797 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1629159 |z Click to View |