Concise encyclopedia of advertising /

Concise encyclopedia of advertising / / Kenneth E. Clow, PhD, Donald Baack, PhD.

Saved in:
Bibliographic Details
:
Clow, Kenneth E.
TeilnehmendeR:
Baack, Donald.
Place / Publishing House:New York : : Routledge,, 2012.
2005
Year of Publication:2012
Language:English
Online Access:
Physical Description:1 online resource (228 pages)
Notes:First published by Best Business Books and The Haworth Reference Press.
Tags: Add Tag
No Tags, Be the first to tag this record!
id 5001588556
ctrlnum (MiAaPQ)5001588556
(Au-PeEL)EBL1588556
(CaPaEBR)ebr10826063
(CaONFJC)MIL560055
(OCoLC)867928675
collection bib_alma
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01597nam a2200421 i 4500</leader><controlfield tag="001">5001588556</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cnu||||||||</controlfield><controlfield tag="008">140121r20122005nyu obe 001 0 eng|d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780789022103</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781315808697</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5001588556</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL1588556</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr10826063</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaONFJC)MIL560055</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)867928675</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5803</subfield><subfield code="b">.C56 2012</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">228</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Clow, Kenneth E.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Concise encyclopedia of advertising /</subfield><subfield code="c">Kenneth E. Clow, PhD, Donald Baack, PhD.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York :</subfield><subfield code="b">Routledge,</subfield><subfield code="c">2012.</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">2005</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (228 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">First published by Best Business Books and The Haworth Reference Press.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (ebrary, viewed January 21, 2014).</subfield></datafield><datafield tag="590" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Advertising</subfield><subfield code="v">Encyclopedias.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Baack, Donald.</subfield></datafield><datafield tag="797" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1588556</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>
record_format marc
spelling Clow, Kenneth E.
Concise encyclopedia of advertising / Kenneth E. Clow, PhD, Donald Baack, PhD.
New York : Routledge, 2012.
2005
1 online resource (228 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
First published by Best Business Books and The Haworth Reference Press.
Includes bibliographical references and index.
Description based on online resource; title from PDF title page (ebrary, viewed January 21, 2014).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising Encyclopedias.
Electronic books.
Baack, Donald.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1588556 Click to View
language English
format eBook
author Clow, Kenneth E.
spellingShingle Clow, Kenneth E.
Concise encyclopedia of advertising /
author_facet Clow, Kenneth E.
Baack, Donald.
author_variant k e c ke kec
author2 Baack, Donald.
author2_variant d b db
author2_role TeilnehmendeR
author_sort Clow, Kenneth E.
title Concise encyclopedia of advertising /
title_full Concise encyclopedia of advertising / Kenneth E. Clow, PhD, Donald Baack, PhD.
title_fullStr Concise encyclopedia of advertising / Kenneth E. Clow, PhD, Donald Baack, PhD.
title_full_unstemmed Concise encyclopedia of advertising / Kenneth E. Clow, PhD, Donald Baack, PhD.
title_auth Concise encyclopedia of advertising /
title_new Concise encyclopedia of advertising /
title_sort concise encyclopedia of advertising /
publisher Routledge,
publishDate 2012
physical 1 online resource (228 pages)
isbn 9781315808697
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5803
callnumber-sort HF 45803 C56 42012
genre Electronic books.
genre_facet Encyclopedias.
Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1588556
illustrated Not Illustrated
dewey-hundreds 200 - Religion
dewey-tens 220 - The Bible
dewey-ones 228 - Revelation (Apocalypse)
dewey-full 228
dewey-sort 3228
dewey-raw 228
dewey-search 228
oclc_num 867928675
work_keys_str_mv AT clowkennethe conciseencyclopediaofadvertising
AT baackdonald conciseencyclopediaofadvertising
status_str n
ids_txt_mv (MiAaPQ)5001588556
(Au-PeEL)EBL1588556
(CaPaEBR)ebr10826063
(CaONFJC)MIL560055
(OCoLC)867928675
is_hierarchy_title Concise encyclopedia of advertising /
author2_original_writing_str_mv noLinkedField
_version_ 1792330765720092673

Similar Items