Concise encyclopedia of advertising / / Kenneth E. Clow, PhD, Donald Baack, PhD.
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| Place / Publishing House: | New York : : Routledge,, 2012. 2005 |
| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (228 pages) |
| Notes: | First published by Best Business Books and The Haworth Reference Press. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9780789022103 9781315808697 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Kenneth E. Clow, PhD, Donald Baack, PhD. |