Brand zero : : the complete branding guide for start-ups / / Jacky Tai.

Saved in:
Bibliographic Details
:
Place / Publishing House:Singapore : : Marshall Cavendish Business,, [2014]
2014
Year of Publication:2014
Language:English
Online Access:
Physical Description:1 online resource (213 pages)
Tags: Add Tag
No Tags, Be the first to tag this record!
id 5001579738
ctrlnum (MiAaPQ)5001579738
(Au-PeEL)EBL1579738
(CaPaEBR)ebr10819121
(OCoLC)864900550
collection bib_alma
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01409nam a2200373 i 4500</leader><controlfield tag="001">5001579738</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cnu||||||||</controlfield><controlfield tag="008">131230t20142014si o 000 0 eng|d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9789814408349</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789814516747</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5001579738</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL1579738</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr10819121</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)864900550</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.1255</subfield><subfield code="b">.T35 2014</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Tai, Jacky.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand zero :</subfield><subfield code="b">the complete branding guide for start-ups /</subfield><subfield code="c">Jacky Tai.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Singapore :</subfield><subfield code="b">Marshall Cavendish Business,</subfield><subfield code="c">[2014]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (213 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (ebrary, viewed December 30, 2013).</subfield></datafield><datafield tag="590" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Brand name products</subfield><subfield code="x">Management.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="797" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1579738</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>
record_format marc
spelling Tai, Jacky.
Brand zero : the complete branding guide for start-ups / Jacky Tai.
Singapore : Marshall Cavendish Business, [2014]
2014
1 online resource (213 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Description based on online resource; title from PDF title page (ebrary, viewed December 30, 2013).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Brand name products Management.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1579738 Click to View
language English
format eBook
author Tai, Jacky.
spellingShingle Tai, Jacky.
Brand zero : the complete branding guide for start-ups /
author_facet Tai, Jacky.
author_variant j t jt
author_sort Tai, Jacky.
title Brand zero : the complete branding guide for start-ups /
title_sub the complete branding guide for start-ups /
title_full Brand zero : the complete branding guide for start-ups / Jacky Tai.
title_fullStr Brand zero : the complete branding guide for start-ups / Jacky Tai.
title_full_unstemmed Brand zero : the complete branding guide for start-ups / Jacky Tai.
title_auth Brand zero : the complete branding guide for start-ups /
title_new Brand zero :
title_sort brand zero : the complete branding guide for start-ups /
publisher Marshall Cavendish Business,
publishDate 2014
physical 1 online resource (213 pages)
isbn 9789814516747
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1255 T35 42014
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1579738
illustrated Not Illustrated
oclc_num 864900550
work_keys_str_mv AT taijacky brandzerothecompletebrandingguideforstartups
status_str n
ids_txt_mv (MiAaPQ)5001579738
(Au-PeEL)EBL1579738
(CaPaEBR)ebr10819121
(OCoLC)864900550
is_hierarchy_title Brand zero : the complete branding guide for start-ups /
_version_ 1792330764759597056