Web analytics strategies for information professionals : : a LITA guide / / Tabatha Farney and Nina McHale.
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| Superior document: | LITA guide |
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| Place / Publishing House: | Chicago : : ALA TechSource,, 2013. |
| Year of Publication: | 2013 |
| Language: | English |
| Series: | LITA guides.
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| Online Access: | |
| Physical Description: | 1 online resource (236 pages) :; illustrations. |
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| Other title: | Understanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown -- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal -- Appendix A. Glossary of Web analytics terms -- Appendix B. Web analytics tool profiles -- Appendix C. Bibliography and suggested resources. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781555708979 9781555709549 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Tabatha Farney and Nina McHale. |