Marketing and finance : : creating shareholder value / / Malcolm McDonald, Brian D. Smith, Keith Ward.

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Place / Publishing House:Chichester, England : : Wiley,, 2013.
2013
Year of Publication:2013
Language:English
Online Access:
Physical Description:1 online resource (464 pages) :; color illustrations, charts, tables
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100 1 |a McDonald, Malcolm,  |e author. 
245 1 0 |a Marketing and finance :  |b creating shareholder value /  |c Malcolm McDonald, Brian D. Smith, Keith Ward. 
264 1 |a Chichester, England :  |b Wiley,  |c 2013. 
264 4 |c 2013 
300 |a 1 online resource (464 pages) :  |b color illustrations, charts, tables 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
588 |a Description based on online resource; title from PDF title page (ebrary, viewed April 14, 2016). 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Corporations  |x Valuation. 
650 0 |a Corporations  |x Investor relations. 
650 0 |a Stocks  |x Marketing. 
650 0 |a Stocks  |x Prices. 
650 0 |a Economic value added. 
650 0 |a Risk assessment. 
655 4 |a Electronic books. 
700 1 |a Smith, Brian D.  |q (Brian David),  |d 1961-  |e author. 
700 1 |a Ward, Keith,  |d 1949-  |e author. 
776 0 8 |i Print version:  |a McDonald, Malcolm.  |t Marketing and finance : creating shareholder value.  |d Chichester, England : Wiley, c2013   |h 464 pages   |z 9781119953388   |w 2013018235 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1398205  |z Click to View