Marketing and finance : : creating shareholder value / / Malcolm McDonald, Brian D. Smith, Keith Ward.
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| Place / Publishing House: | Chichester, England : : Wiley,, 2013. 2013 |
| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (464 pages) :; color illustrations, charts, tables |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9781119953388 9781118748893 9781118748763 9781118748664 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Malcolm McDonald, Brian D. Smith, Keith Ward. |