New developments in online marketing /

New developments in online marketing / / edited by Stephen Tagg, Alan Stevenson and Tiziano Vescovi.

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Bibliographic Details
Superior document:Key Issues in Marketing Management
TeilnehmendeR:
Tagg, Stephen,
Stevenson, Alan,
Vescovi, Tiziano,
Place / Publishing House:Oxfordshire, England ;, New York : : Routledge,, 2012.
2012
Year of Publication:2012
Language:English
Series:Key issues in marketing management.
Online Access:
Physical Description:1 online resource (225 pages) :; illustrations.
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(Au-PeEL)EBL1395472
(CaPaEBR)ebr10872858
(CaONFJC)MIL761921
(OCoLC)867926080
collection bib_alma
record_format marc
spelling New developments in online marketing / edited by Stephen Tagg, Alan Stevenson and Tiziano Vescovi.
Oxfordshire, England ; New York : Routledge, 2012.
2012
1 online resource (225 pages) : illustrations.
text rdacontent
computer rdamedia
online resource rdacarrier
Key Issues in Marketing Management
Includes bibliographical references at the end of each chapters and index.
Description based on online resource; title from PDF cover (ebrary, viewed May 26, 2014).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Internet marketing.
Social media.
Electronic books.
Tagg, Stephen, editor.
Stevenson, Alan, editor.
Vescovi, Tiziano, editor.
Print version: New developments in online marketing. Oxfordshire, England ; New York : Routledge, c2012 xiii, 205 pages Key Issues in Marketing Management 9780415628877
ProQuest (Firm)
Key issues in marketing management.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1395472 Click to View
language English
format eBook
author2 Tagg, Stephen,
Stevenson, Alan,
Vescovi, Tiziano,
author_facet Tagg, Stephen,
Stevenson, Alan,
Vescovi, Tiziano,
author2_variant s t st
a s as
t v tv
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
title New developments in online marketing /
spellingShingle New developments in online marketing /
Key Issues in Marketing Management
title_full New developments in online marketing / edited by Stephen Tagg, Alan Stevenson and Tiziano Vescovi.
title_fullStr New developments in online marketing / edited by Stephen Tagg, Alan Stevenson and Tiziano Vescovi.
title_full_unstemmed New developments in online marketing / edited by Stephen Tagg, Alan Stevenson and Tiziano Vescovi.
title_auth New developments in online marketing /
title_new New developments in online marketing /
title_sort new developments in online marketing /
series Key Issues in Marketing Management
series2 Key Issues in Marketing Management
publisher Routledge,
publishDate 2012
physical 1 online resource (225 pages) : illustrations.
isbn 9780203722381
9780415628877
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1265 N49 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1395472
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.872
dewey-sort 3658.872
dewey-raw 658.872
dewey-search 658.872
oclc_num 867926080
work_keys_str_mv AT taggstephen newdevelopmentsinonlinemarketing
AT stevensonalan newdevelopmentsinonlinemarketing
AT vescovitiziano newdevelopmentsinonlinemarketing
status_str n
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hierarchy_parent_title Key Issues in Marketing Management
is_hierarchy_title New developments in online marketing /
container_title Key Issues in Marketing Management
author2_original_writing_str_mv noLinkedField
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