School commercialism : : from democratic ideal to market commodity / / Alex Molnar.
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| Superior document: | Positions : education, politics, and culture |
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| Place / Publishing House: | New York : : Routledge,, 2005. |
| Year of Publication: | 2005 |
| Language: | English |
| Series: | Positions (RoutledgeFalmer (Firm))
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| Online Access: | |
| Physical Description: | 1 online resource (190 pages). |
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Table of Contents:
- Every child a consumer
- The sky's the limit: trends in schoolhouse marketing since 1990
- Eat, drink, and be diabetic: using schools to promote illness
- Controlling the masses vs. liberating them: Edward Bernays and John Dewey considered
- Whittle or virtually nothing: the emergence of Edison schools and knowledge universe
- Futures trading: buying and selling education in the global marketplace.