Audience research methodologies : between innovation and consolidation / / edited by Geoffroy Patriarche ... [et al.].
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| Year of Publication: | 2014 |
| Language: | English |
| Series: | Routledge studies in European communication research and education ;
2 |
| Online Access: | |
| Physical Description: | xii, 256 p. :; ill. |
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Table of Contents:
- Audience conceiving among journalists : integrating social-organizational analysis and cultural analysis through ethnography / Igor Vobic
- Audience research methods : facing the challenges of transforming audiences / Miguel Vicente-Marino
- Triangulation as a way to validate and deepen the knowledge about user behavior : a comparison between questionnaires, diaries and traffic measurements / Olle Findahl, Christina Lagerstedt and Andreas Aurelius
- Participatory design as an innovative approach to research on young audiences / Christine W. Wijnen and Sascha Trutzsch
- Researching audience participation in museums : a multi-method and multi-site interventionist approach / Pille Pruulmann-Vengerfeldt, Taavi Tatsi, Pille Runnel and Agnes Aljas
- Researching ethnic minority groups as audiences : implementing culturally appropriate research strategies / Marta Cola and Manuel Mauri Brusa
- Exploring the potential of creative research for the study of imagined audiences : a case study of Estonian students' sketches on the typical Facebook users / Andra Siibak and Maria Murumaa-Mengel
- Analyzing online social networks from a user perspective : a quantitative-qualitative framework / Jakob Linaa Jensen and Anne Scott Srenson
- Virtual shadowing, online ethnographies and social networking studies / Nicoletta Vittadini and Francesca Pasquali
- Digging the Web : promises and challenges of using Web 2.0 tools for audience research / Matthias R. Hastall and Freya Sukalla
- Twitter and social TV : microblogging as a new approach to audience research / Klaus Bredl, Christine Ketzer, Julia Hunniger and Jane Fleischer
- An evaluation of the potential of Web 2.0 APIs for social research / Cedric Courtois and Peter Mechant
- Audiences, audiences everywhere : measured, interpreted and imagined / Klaus Bruhn Jensen.