Audience research methodologies : between innovation and consolidation / / edited by Geoffroy Patriarche ... [et al.].

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Year of Publication:2014
Language:English
Series:Routledge studies in European communication research and education ; 2
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Physical Description:xii, 256 p. :; ill.
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245 0 0 |a Audience research methodologies  |h [electronic resource] :  |b between innovation and consolidation /  |c edited by Geoffroy Patriarche ... [et al.]. 
260 |a New York ;  |a London :  |b Routledge,  |c 2014. 
300 |a xii, 256 p. :  |b ill. 
490 0 |a Routledge studies in European communication research and education ;  |v 2 
504 |a Includes bibliographical references and indexes. 
505 0 |a Audience conceiving among journalists : integrating social-organizational analysis and cultural analysis through ethnography / Igor Vobic -- Audience research methods : facing the challenges of transforming audiences / Miguel Vicente-Marino -- Triangulation as a way to validate and deepen the knowledge about user behavior : a comparison between questionnaires, diaries and traffic measurements / Olle Findahl, Christina Lagerstedt and Andreas Aurelius -- Participatory design as an innovative approach to research on young audiences / Christine W. Wijnen and Sascha Trutzsch -- Researching audience participation in museums : a multi-method and multi-site interventionist approach / Pille Pruulmann-Vengerfeldt, Taavi Tatsi, Pille Runnel and Agnes Aljas -- Researching ethnic minority groups as audiences : implementing culturally appropriate research strategies / Marta Cola and Manuel Mauri Brusa -- Exploring the potential of creative research for the study of imagined audiences : a case study of Estonian students' sketches on the typical Facebook users / Andra Siibak and Maria Murumaa-Mengel -- Analyzing online social networks from a user perspective : a quantitative-qualitative framework / Jakob Linaa Jensen and Anne Scott Srenson -- Virtual shadowing, online ethnographies and social networking studies / Nicoletta Vittadini and Francesca Pasquali -- Digging the Web : promises and challenges of using Web 2.0 tools for audience research / Matthias R. Hastall and Freya Sukalla -- Twitter and social TV : microblogging as a new approach to audience research / Klaus Bredl, Christine Ketzer, Julia Hunniger and Jane Fleischer -- An evaluation of the potential of Web 2.0 APIs for social research / Cedric Courtois and Peter Mechant -- Audiences, audiences everywhere : measured, interpreted and imagined / Klaus Bruhn Jensen. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Mass media  |x Audiences  |x Research. 
655 4 |a Electronic books. 
700 1 |a Patriarche, Geoffroy. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1331852  |z Click to View