Global advertising, attitudes and audiences

Global advertising, attitudes and audiences / Tony Wilson.

Saved in:
Bibliographic Details
:
ProQuest (Firm)
Wilson, Tony, 1947-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2011
Language:English
Series:Routledge advances in management and business studies ; 44
Online Access:
Physical Description:xiv, 167 p.
Tags: Add Tag
No Tags, Be the first to tag this record!
id 5001272880
ctrlnum (MiAaPQ)5001272880
(Au-PeEL)EBL1272880
(CaPaEBR)ebr10729806
(CaONFJC)MIL503951
(OCoLC)853240643
collection bib_alma
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01813nam a2200397 a 4500</leader><controlfield tag="001">5001272880</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cn|||||||||</controlfield><controlfield tag="008">100219s2011 nyu sb 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2010005071</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0415875978</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780415875974</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780203846346 (electronic bk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5001272880</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL1272880</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr10729806</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaONFJC)MIL503951</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)853240643</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5823</subfield><subfield code="b">.W52 2011</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">659</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wilson, Tony,</subfield><subfield code="d">1947-</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Global advertising, attitudes and audiences</subfield><subfield code="h">[electronic resource] /</subfield><subfield code="c">Tony Wilson.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">New York :</subfield><subfield code="b">Routledge,</subfield><subfield code="c">2011.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xiv, 167 p.</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Routledge advances in management and business studies ;</subfield><subfield code="v">44</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding.</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Advertising.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Telemarketing.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1272880</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>
record_format marc
spelling Wilson, Tony, 1947-
Global advertising, attitudes and audiences [electronic resource] / Tony Wilson.
New York : Routledge, 2011.
xiv, 167 p.
Routledge advances in management and business studies ; 44
Includes bibliographical references and index.
Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising.
Telemarketing.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1272880 Click to View
language English
format Electronic
eBook
author Wilson, Tony, 1947-
spellingShingle Wilson, Tony, 1947-
Global advertising, attitudes and audiences
Routledge advances in management and business studies ;
Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding.
author_facet Wilson, Tony, 1947-
ProQuest (Firm)
ProQuest (Firm)
author_variant t w tw
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Wilson, Tony, 1947-
title Global advertising, attitudes and audiences
title_full Global advertising, attitudes and audiences [electronic resource] / Tony Wilson.
title_fullStr Global advertising, attitudes and audiences [electronic resource] / Tony Wilson.
title_full_unstemmed Global advertising, attitudes and audiences [electronic resource] / Tony Wilson.
title_auth Global advertising, attitudes and audiences
title_new Global advertising, attitudes and audiences
title_sort global advertising, attitudes and audiences
series Routledge advances in management and business studies ;
series2 Routledge advances in management and business studies ;
publisher Routledge,
publishDate 2011
physical xiv, 167 p.
contents Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding.
isbn 9780203846346 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5823
callnumber-sort HF 45823 W52 42011
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1272880
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659
dewey-sort 3659
dewey-raw 659
dewey-search 659
oclc_num 853240643
work_keys_str_mv AT wilsontony globaladvertisingattitudesandaudiences
AT proquestfirm globaladvertisingattitudesandaudiences
status_str n
ids_txt_mv (MiAaPQ)5001272880
(Au-PeEL)EBL1272880
(CaPaEBR)ebr10729806
(CaONFJC)MIL503951
(OCoLC)853240643
is_hierarchy_title Global advertising, attitudes and audiences
author2_original_writing_str_mv noLinkedField
_version_ 1792330753343750145

Similar Items