Global advertising, attitudes and audiences / Tony Wilson.
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| Year of Publication: | 2011 |
| Language: | English |
| Series: | Routledge advances in management and business studies ;
44 |
| Online Access: | |
| Physical Description: | xiv, 167 p. |
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| 082 | 0 | 4 | |a 659 |2 22 |
| 100 | 1 | |a Wilson, Tony, |d 1947- | |
| 245 | 1 | 0 | |a Global advertising, attitudes and audiences |h [electronic resource] / |c Tony Wilson. |
| 260 | |a New York : |b Routledge, |c 2011. | ||
| 300 | |a xiv, 167 p. | ||
| 490 | 0 | |a Routledge advances in management and business studies ; |v 44 | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Telemarketing. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1272880 |z Click to View |