Airport marketing

Airport marketing / Nigel Halpern and Anne Graham.

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ProQuest (Firm)
Halpern, Nigel.
TeilnehmendeR:
Graham, Anne.
ProQuest (Firm)
Year of Publication:2013
Language:English
Online Access:
Physical Description:xvii, 225 p. :; ill.
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020 |z 9780415529389 (hbk. : alk. paper) 
020 |z 9780415529396 (pbk. : alk. paper) 
020 |a 9780203117903 (electronic bk.) 
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035 |a (CaPaEBR)ebr10723432 
035 |a (CaONFJC)MIL499816 
035 |a (OCoLC)852757383 
040 |a MiAaPQ  |c MiAaPQ  |d MiAaPQ 
050 4 |a HE9797.4.E3  |b H35 2013 
082 0 4 |a 387.7/360688  |2 23 
100 1 |a Halpern, Nigel. 
245 1 0 |a Airport marketing  |h [electronic resource] /  |c Nigel Halpern and Anne Graham. 
260 |a New York :  |b Routledge,  |c 2013. 
300 |a xvii, 225 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Airports  |x Economic aspects. 
650 0 |a Airports  |x Management. 
650 0 |a Aeronautics, Commercial  |x Economic aspects. 
655 4 |a Electronic books. 
700 1 |a Graham, Anne. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1221462  |z Click to View 

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