Creativity and advertising : affect, events and process /

Creativity and advertising : affect, events and process / / Andrew McStay.

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ProQuest (Firm)
McStay, Andrew, 1975-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2013
Language:English
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Physical Description:vi, 173 p.
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record_format marc
spelling McStay, Andrew, 1975-
Creativity and advertising [electronic resource] : affect, events and process / Andrew McStay.
Abingdon, Oxon : Routledge, 2013.
vi, 173 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising.
Creative ability.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1221453 Click to View
language English
format Electronic
eBook
author McStay, Andrew, 1975-
spellingShingle McStay, Andrew, 1975-
Creativity and advertising affect, events and process /
author_facet McStay, Andrew, 1975-
ProQuest (Firm)
ProQuest (Firm)
author_variant a m am
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort McStay, Andrew, 1975-
title Creativity and advertising affect, events and process /
title_sub affect, events and process /
title_full Creativity and advertising [electronic resource] : affect, events and process / Andrew McStay.
title_fullStr Creativity and advertising [electronic resource] : affect, events and process / Andrew McStay.
title_full_unstemmed Creativity and advertising [electronic resource] : affect, events and process / Andrew McStay.
title_auth Creativity and advertising affect, events and process /
title_new Creativity and advertising
title_sort creativity and advertising affect, events and process /
publisher Routledge,
publishDate 2013
physical vi, 173 p.
isbn 9780203492208 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5821
callnumber-sort HF 45821 M37 42013
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1221453
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1
dewey-sort 3659.1
dewey-raw 659.1
dewey-search 659.1
oclc_num 849935323
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