Essential concepts of cross-cultural management : building on what we all share / / Lawrence A. Beer.
The purpose and/or promotional promise of almost all textbooks concerning the global environment of commerce is to help the reader understand and appreciate the economic, political, and technological context in which international business operates. This defined approach is tantamount to placing thr...
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| Superior document: | International business collection, |
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| Year of Publication: | 2012 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | 2012 digital library.
International business collection. |
| Online Access: | |
| Physical Description: | 1 electronic text (xiv, 177 p.) :; digital file. |
| Notes: | Part of: 2012 digital library. |
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Table of Contents:
- Introduction
- Section 1. The basics of culture
- 1. What is culture, where does it come from?
- 2. Culture and the commercial interloper
- 3. Approaches to cross-cultural understanding
- Section 2. Analyzing cross-cultural determinants
- 4. The Janus pedagogy
- 5. Filtering the cultural determinant milieu
- Section 3. Putting it all together
- 6. Cultural navigation techniques
- 7. Final thoughts
- Notes
- Bibliography of recommended cases on cross-cultural studies
- References
- Index.