Marketing strategy for small- to medium-sized manufacturers : a practical guide for generating growth, profit, and sales / / Charles E. France.
Small and medium manufacturers' attempts to grow their business often produce less-than-desired results due to self-inflicted obstacles and pitfalls that defeat their well-intended efforts. Many do not follow generally accepted basic business practices such as knowing product costs and margins,...
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| Superior document: | Marketing strategy collection, |
|---|---|
| : | |
| Year of Publication: | 2013 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | 2013 digital library.
Marketing strategy collection. |
| Online Access: | |
| Physical Description: | 1 electronic text (xxxv, 306 p.) :; digital file. |
| Notes: | Part of: 2013 digital library. |
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Table of Contents:
- Acknowledgments
- Foreword
- 1. Necessary and sufficient conditions for increasing sales and profit
- 2. Getting down to basics
- 3. Customer analysis to improve the top and bottom
- 4. Quotation analysis to improve competitiveness
- 5. Using customer feedback to inform strategy
- 6. Product analysis and product management
- 7. New product development
- 8. Marketing research and competitor information
- 9. Crafting goals, objectives, and strategies from the bottom up
- 10. Sales management
- 11. Advertising and promotion
- 12. Conclusion
- Notes
- References
- Index.