Selling modernity : advertising in twentieth-century Germany / / edited by Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin.
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| Year of Publication: | 2007 |
| Language: | English |
| Series: | e-Duke books scholarly collection.
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| Online Access: | |
| Physical Description: | xx, 364 p. :; ill. |
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| 020 | |z 9780822340478 (cloth : alk. paper) | ||
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| 050 | 4 | |a HF5813.G4 |b S45 2007 | |
| 245 | 0 | 0 | |a Selling modernity |h [electronic resource] : |b advertising in twentieth-century Germany / |c edited by Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin. |
| 260 | |a Durham : |b Duke University Press, |c 2007. | ||
| 300 | |a xx, 364 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. [329]-345) and index. | ||
| 505 | 0 | |a Foreword / Victoria de Grazia -- Introduction / Pamela E. Swett, Jonathan S. Wisen, Jonathan R. Zatlin -- Marketing, modernity, and "the German people's soul" : advertising and its enemies in late imperial Germany, 1896-1914 / Kevin Repp -- Visions of prosperity : the Americanization of advertising in interwar Germany / Corey Ross -- Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact / Holm Friebe -- "Planting a forest tall and straight like the German Volk" : visualizing the Volksgemeinschaft through advertising in German forestry journals, 1933-1945 / Michael Imort -- Selling the "racial community" : Kraft durch Freude and consumption in the Third Reich / Shelley Baranowski -- "Die erfrischende pause" : marketing Coca-Cola in Hitler's Germany / Jeff Schutts -- Lufthansa welcomes you : air transport and tourism in the Adenauer era / Guillaume de Syon -- "The history of morals in the Federal Republic" : advertising, PR, and the Beate Uhse myth / Elizabeth Heineman -- "Wowman! the world's most famous drug-dog" : advertising, the state, and the paradox of consumerism in the federal republic / Robert P. Stephens -- "True advertising means promoting a good thing through a good form" : advertising in the German democratic republic / Anne Kaminsky -- Promoting socialist cities and citizens : east Germany's national building program / Greg Castillo -- "Serve yourself!" : the history and theory of self-service in west and east Germany / Rainer Gries. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising |z Germany |x History |y 20th century. | |
| 650 | 0 | |a Consumption (Economics) |z Germany |x History |y 20th century. | |
| 650 | 0 | |a Consumer behavior |z Germany |x History |y 20th century. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Swett, Pamela E., |d 1970- | |
| 700 | 1 | |a Wiesen, S. Jonathan. | |
| 700 | 1 | |a Zatlin, Jonathan R., |d 1963- | |
| 710 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a e-Duke books scholarly collection. | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1170519 |z Click to View |