Smart calling : eliminate the fear, failure, and rejection from cold calling / / Art Sobczak.
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| TeilnehmendeR: | |
| Year of Publication: | 2013 |
| Edition: | 2nd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | viii, 245 p. |
| Notes: | Includes index. |
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Table of Contents:
- Introduction
- The smart calling concept
- Cold calling is dumb, but prospecting is necessary : smart calling is the answer
- Pre-call planning
- Creating your possible value proposition
- Intelligence gathering : making your calls smart
- Using social engineering to gather intelligence
- About the author.