A manager's guide to building a successful business / Gary Randazzo.
This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this bo...
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| Superior document: | Entrepreneurship and small business management collection, |
|---|---|
| : | |
| Year of Publication: | 2013 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | 2013 digital library.
Entrepreneurship and small business management collection. |
| Online Access: | |
| Physical Description: | 1 electronic text (118 p.) :; digital file. |
| Notes: | Part of: 2013 digital library. |
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Table of Contents:
- Introduction
- Part I. Management
- Planning
- Workforce
- Money
- Methods
- Directing
- Controls
- Part II. Marketing
- Products and services
- Promotion
- Pricing
- Place
- The successful business
- Notes
- References
- Index.