A manager's guide to building a successful business / Gary Randazzo.
This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this bo...
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| Superior document: | Entrepreneurship and small business management collection, |
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| Year of Publication: | 2013 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | 2013 digital library.
Entrepreneurship and small business management collection. |
| Online Access: | |
| Physical Description: | 1 electronic text (118 p.) :; digital file. |
| Notes: | Part of: 2013 digital library. |
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| Summary: | This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique management challenges as well. |
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| Format: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Bibliography: | Includes bibliographical references (p. 113-114) and index. |
| ISBN: | 9781606496503 (pbk.) 9781606496510 (electronic bk.) |
| ISSN: | 1946-5661 |
| Access: | Access restricted to authorized users and institutions. |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Gary Randazzo. |