Decoded : the science behind why we buy / / Phil Barden ; foreword by Rory Sutherland.
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Year of Publication: | 2013 |
Language: | English |
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Physical Description: | xviii, 270 p. :; ill. (some col.) |
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5001110888 |
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Barden, Phil. Decoded [electronic resource] : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland. Chichester, West Sussex : John Wiley & Sons Ltd., 2013. xviii, 270 p. : ill. (some col.) Includes bibliographical references and index. Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Consumer behavior. Marketing Psychological aspects. Electronic books. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1110888 Click to View |
language |
English |
format |
Electronic eBook |
author |
Barden, Phil. |
spellingShingle |
Barden, Phil. Decoded the science behind why we buy / |
author_facet |
Barden, Phil. ProQuest (Firm) ProQuest (Firm) |
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p b pb |
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ProQuest (Firm) |
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TeilnehmendeR |
author_corporate |
ProQuest (Firm) |
author_sort |
Barden, Phil. |
title |
Decoded the science behind why we buy / |
title_sub |
the science behind why we buy / |
title_full |
Decoded [electronic resource] : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland. |
title_fullStr |
Decoded [electronic resource] : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland. |
title_full_unstemmed |
Decoded [electronic resource] : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland. |
title_auth |
Decoded the science behind why we buy / |
title_new |
Decoded |
title_sort |
decoded the science behind why we buy / |
publisher |
John Wiley & Sons Ltd., |
publishDate |
2013 |
physical |
xviii, 270 p. : ill. (some col.) |
isbn |
9781118345580 (electronic bk.) |
callnumber-first |
H - Social Science |
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HF - Commerce |
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HF5415 |
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HF 45415.32 B37 42013 |
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Electronic books. |
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Electronic books. |
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https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1110888 |
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Illustrated |
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600 - Technology |
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650 - Management & public relations |
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658 - General management |
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658.8/342 |
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3658.8 3342 |
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658.8/342 |
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658.8/342 |
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826854579 |
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Decoded the science behind why we buy / |
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