Bollywood and globalization : the global power of popular Hindi cinema / / edited by David J. Schaefer and Kavita Karan.
"The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences. A...
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| Year of Publication: | 2013 |
| Language: | English |
| Series: | Routledge contemporary South Asia series ;
63 |
| Online Access: | |
| Physical Description: | xix, 183 p. :; ill. |
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Table of Contents:
- pt. I. Transcultural contexts and soft power
- pt. II. Cinematic content and soft power
- pt. III. Cinematic soft power and audiences.