Bollywood and globalization : the global power of popular Hindi cinema / / edited by David J. Schaefer and Kavita Karan.

"The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences. A...

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Year of Publication:2013
Language:English
Series:Routledge contemporary South Asia series ; 63
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Physical Description:xix, 183 p. :; ill.
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spelling Bollywood and globalization [electronic resource] : the global power of popular Hindi cinema / edited by David J. Schaefer and Kavita Karan.
New York : Routledge, 2013.
xix, 183 p. : ill.
Routledge contemporary South Asia series ; 63
Includes bibliographical references and index.
pt. I. Transcultural contexts and soft power -- pt. II. Cinematic content and soft power -- pt. III. Cinematic soft power and audiences.
"The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences. Adopting a critical-transcultural framework that examines the complex power relations that are manifested through globalized production and consumption practices, the book approaches the study of popular Hindi cinema from three broad perspectives: transcultural production contexts, content trends, and audiences. It firstly outlines the theoretical issues relevant to the spread of popular Indian cinema and emergence of India's growing soft power. The book goes on to report on a series of quantitative studies that examine the patterns of geographical, cultural, political, infrastructural, and artistic power dynamics at work within the highest-grossing popular Hindi films over a 61-year period since independence. Finally, an additional set of studies are presented that quantitatively examine Indian and North American audience consumption practices. The book illuminates issues related to the actualization and maintenance of cinematic soft power dynamics, highlighting Bollywood's increasing integration into and subsumption by globalized practices that are fundamentally altering India's cinematic landscape and, thus, its unique soft power potential. It is of interest to academics working in Film Studies, Globalisation Studies, and International Relations"-- Provided by publisher.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Motion pictures India.
Motion picture industry India.
Motion pictures and globalization India.
Culture in motion pictures.
Electronic books.
Schaefer, David J.
Karan, Kavita.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1104771 Click to View
language English
format Electronic
eBook
author2 Schaefer, David J.
Karan, Kavita.
ProQuest (Firm)
author_facet Schaefer, David J.
Karan, Kavita.
ProQuest (Firm)
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author2_variant d j s dj djs
k k kk
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Schaefer, David J.
title Bollywood and globalization the global power of popular Hindi cinema /
spellingShingle Bollywood and globalization the global power of popular Hindi cinema /
pt. I. Transcultural contexts and soft power -- pt. II. Cinematic content and soft power -- pt. III. Cinematic soft power and audiences.
title_sub the global power of popular Hindi cinema /
title_full Bollywood and globalization [electronic resource] : the global power of popular Hindi cinema / edited by David J. Schaefer and Kavita Karan.
title_fullStr Bollywood and globalization [electronic resource] : the global power of popular Hindi cinema / edited by David J. Schaefer and Kavita Karan.
title_full_unstemmed Bollywood and globalization [electronic resource] : the global power of popular Hindi cinema / edited by David J. Schaefer and Kavita Karan.
title_auth Bollywood and globalization the global power of popular Hindi cinema /
title_new Bollywood and globalization
title_sort bollywood and globalization the global power of popular hindi cinema /
publisher Routledge,
publishDate 2013
physical xix, 183 p. : ill.
contents pt. I. Transcultural contexts and soft power -- pt. II. Cinematic content and soft power -- pt. III. Cinematic soft power and audiences.
isbn 9780203085141 (electronic bk.)
callnumber-first P - Language and Literature
callnumber-subject PN - General Literature
callnumber-label PN1993
callnumber-sort PN 41993.5 I8 B5925 42013
genre Electronic books.
genre_facet Electronic books.
geographic_facet India.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1104771
illustrated Illustrated
dewey-hundreds 700 - Arts & recreation
dewey-tens 790 - Sports, games & entertainment
dewey-ones 791 - Public performances
dewey-full 791.430954
dewey-sort 3791.430954
dewey-raw 791.430954
dewey-search 791.430954
oclc_num 823389983
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