Synesthetic design : : handbook for a multisensory approach / / Michael Haverkamp.

• Author: Haverkamp, Michael.
• Place / Publishing House: Basel : : Birkhauser,, [2013]; 2013
• Year of Publication: 2013
• Language: English; German
• Physical Description: 1 online resource (472 pages) :; illustrations (some color)

Table of Contents

Part 1. Task and fundamentals : What is synesthetic product design? -- Product development as the design for all senses -- Human-machine communication ; Functional design ; Product placement and brand identity ; The significance of multisensory environments -- Fundamentals of perception : The senses of distance: seeing and hearing ; Physical senses of proximity ; Chemical senses ; Perceptual objects ; Subjective or objective? ; Qualia ; Grouping ; Gestalt principles ; Foreground and background -- Part 2. Strategies of perception and design : Connection of modalities within the perceptual system : Overview ; Rules of connection ; Elementary connections -- Finding similarities: cross-modal analogies : Analogy relationships ; Temporal analogy ; Intersensory attributes ; Analogy of motion and kinetic design ; Spatial analogies and soundscapes ; Functional analogy ; Tactile design -- Recognizing familiar features: iconic connection : Associative connections ; Onomatopoeia ; Pictogram and auditory icon ; Associations to smell and taste ; The context -- Understanding the meaning: symbols and metaphors : Symbolic connections ; Color symbolism ; Synesthetic metaphors ; Symbolism in brand design ; Musical symbolism -- Exploring individual perception: genuine synesthesia : Hearing colors, seeing acoustic tones ; Smell, taste, and everything else ; Subjective color-form relations ; Movement of synesthetic images ; Visualization of meaning ; Why synesthesia?: Function and significance -- Consciously constructing: mathematical and physical connections : Algorithms and concepts ; Objective color-sound relations -- Part 3. Holistic design : Cumulation of sensory contributions : Segregation or integration ; Perceptual conflicts -- The choice of customer-effective strategies : Assistance in decisions-making ; Examples of application ; Human-computer interaction -- Elementary forms : Basic forms of perception ; Elementary design -- Visualization of noise and music : Artistic and technical visualization ; Musical notation, graphics, and film -- Perception and emotion -- Future perspectives of synesthetic design : Design with all senses: for the senses ; Robustness ; Sustainability.