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Marketing theory : : foundations, controversy, strategy, resource-advantage theory / / Shelby D. Hunt.

Participants: Hunt, Shelby D., [ VerfasserIn ]
Published: 2015.

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A general theory of competition : resources, competences, productivity, economic growth / / Shelby D. Hunt.

Participants: Hunt, Shelby D. [ ]; ProQuest (Firm) [ ]; ProQuest (Firm) [ TeilnehmendeR ]
Published: c2000.
Superior document: Marketing for a new century

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