The Prize of Success : : The Swiss Design Awards and the Closed Networks of Promotion / / Jonas Berthod.
In the small world of Swiss graphic design, prizes such as the Swiss Design Awards (SDA) are followed closely. The winners' works are admired, envied and emulated. The generous prize money allows designers to launch their careers and focus on lesser paid but critically recognised work. Awards t...
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| Place / Publishing House: | Bielefeld : : transcript Verlag, , [2024] ©2024 |
| Year of Publication: | 2024 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Design Series
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| Physical Description: | 1 online resource (256 p.) |
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| Other title: | Frontmatter -- Contents -- 1 INTRODUCTION -- 2 FROM COMMERCE TO CULTURE: THE ARC OF DESIGN PROMOTION 1917-2001 -- 3 PROMOTIONAL SHIFT: THE SWISS DESIGN AWARDS’ 2002 RELAUNCH -- 4 PROFESSIONAL SHIFT: THE ARRIVAL OF THE “NEW SCHOOL” -- 5 THE TAKEOVER: THE NEWCOMERS’ APPROPRIATION OF DESIGN PROMOTION 1999-2020 -- 6 THE PRIZE OF SUCCESS -- 7 APPENDIX |
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| Summary: | In the small world of Swiss graphic design, prizes such as the Swiss Design Awards (SDA) are followed closely. The winners' works are admired, envied and emulated. The generous prize money allows designers to launch their careers and focus on lesser paid but critically recognised work. Awards thus play the role of bellwethers of the scene. However, criticisms inevitably arise. Speaking in hushed tones, designers speculate as to why a colleague won over another. Rumours have it that jury members favour their inner circles and exclude competitors. Analysing this universe in detail, Jonas Berthod retraces the recent history of the SDA and the emergence of a new design culture in Switzerland. |
| ISBN: | 3839471915 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Jonas Berthod. |