Show sold separately : : promos, spoilers, and other media paratexts / / Jonathan Gray.
It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, p...
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| Year of Publication: | 2010 |
| Edition: | 1st ed. |
| Language: | English |
| Physical Description: | 1 online resource (260 p.) |
| Notes: | Description based upon print version of record. |
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993673167704498 |
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(MiAaPQ)EBC865489 (OCoLC)779828098 (OCoLC)558991452 (MdBmJHUP)muse4859 (DE-B1597)547059 (DE-B1597)9780814733158 (Au-PeEL)EBL865489 (CaPaEBR)ebr10356701 (dli)HEB31973 (MiU)MIU01000000000000012919572 (CKB)2520000000007939 (EXLCZ)992520000000007939 |
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| spelling |
Gray, Jonathan (Jonathan Alan) Show sold separately : promos, spoilers, and other media paratexts / Jonathan Gray. 1st ed. New York : New York University Press, 2010. 1 online resource (260 p.) text txt computer c online resource cr Description based upon print version of record. English Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. From Spoilers to Spinoffs -- Index -- About the Author It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or “paratexts,” that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what to watch or not watch and even how to watch before we even sit down for a show.Show Sold Separately gives critical attention to this ubiquitous but often overlooked phenomenon, examining paratexts like DVD bonus materials for The Lord of the Rings, spoilers for Lost, the opening credits of The Simpsons, Star Wars actions figures, press reviews for Friday Night Lights, the framing of Batman Begins, the videogame of The Thing, and the trailers for The Sweet Hereafter. Plucking these extra materials from the wings and giving them the spotlight they deserve, Jonathan Gray examines the world of film and television that exists before and after the show. Includes bibliographical references and index. Advertising Television programs Social aspects. Advertising Motion pictures Social aspects. Television programs Marketing Social aspects. Motion pictures Marketing Social aspects. Paratext. Intertextuality. Mass media and culture. 0-8147-3195-3 0-8147-3194-5 |
| language |
English |
| format |
eBook |
| author |
Gray, Jonathan |
| spellingShingle |
Gray, Jonathan Show sold separately : promos, spoilers, and other media paratexts / Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. From Spoilers to Spinoffs -- Index -- About the Author |
| author_facet |
Gray, Jonathan |
| author_variant |
j g jg |
| author_fuller |
(Jonathan Alan) |
| author_sort |
Gray, Jonathan |
| title |
Show sold separately : promos, spoilers, and other media paratexts / |
| title_sub |
promos, spoilers, and other media paratexts / |
| title_full |
Show sold separately : promos, spoilers, and other media paratexts / Jonathan Gray. |
| title_fullStr |
Show sold separately : promos, spoilers, and other media paratexts / Jonathan Gray. |
| title_full_unstemmed |
Show sold separately : promos, spoilers, and other media paratexts / Jonathan Gray. |
| title_auth |
Show sold separately : promos, spoilers, and other media paratexts / |
| title_alt |
Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. From Spoilers to Spinoffs -- Index -- About the Author |
| title_new |
Show sold separately : |
| title_sort |
show sold separately : promos, spoilers, and other media paratexts / |
| publisher |
New York University Press, |
| publishDate |
2010 |
| physical |
1 online resource (260 p.) |
| edition |
1st ed. |
| contents |
Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. From Spoilers to Spinoffs -- Index -- About the Author |
| isbn |
0-8147-3234-8 0-8147-3315-8 1-4416-3662-5 0-8147-3195-3 0-8147-3194-5 |
| callnumber-first |
P - Language and Literature |
| callnumber-subject |
PN - General Literature |
| callnumber-label |
PN1992 |
| callnumber-sort |
PN 41992.8 A32 G73 42010 |
| illustrated |
Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
659 - Advertising & public relations |
| dewey-full |
659.1/9302234 |
| dewey-sort |
3659.1 79302234 |
| dewey-raw |
659.1/9302234 |
| dewey-search |
659.1/9302234 |
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779828098 558991452 |
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AT grayjonathan showsoldseparatelypromosspoilersandothermediaparatexts |
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Show sold separately : promos, spoilers, and other media paratexts / |
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