Making and marketing medicine in renaissance Florence / James Shaw and Evelyn Welch.

• Superior document: Clio medica, 89
• Author: Shaw, James E.
• TeilnehmendeR: Welch, Evelyn S., 1959-
• Year of Publication: 2011
• Edition: 1st ed.
• Language: English
• Series: Clio medica (Amsterdam, Netherlands) ; 89.; Wellcome series in the history of medicine.
• Physical Description: 1 online resource (351 p.)
• Notes: Description based upon print version of record.

What did you do when you fell ill in fifteenth-century Florence? How did you get the medicines that you needed at a price you could afford? What would you find when you entered an apothecary’s shop? This richly detailed study of the Speziale al Giglio in Florence provides surprising answers, demonstrating the continued importance of highly personalised medical practice late into the fifteenth century. Drawing on extensive archival research, it shows how personal relationships and mutual trust, rather than market forces, made payment possible even for those with limited incomes. Examining the spaces, people and products involved, Making and Marketing Medicine investigates the roles played by sociability, information networks and regulation in creating communities as well as in promoting health in Renaissance Italy.

Table of Contents

Preliminary material / Editors Making and Marketing Medicine in Renaissance Florence -- List of Images / Editors Making and Marketing Medicine in Renaissance Florence -- List of Tables / Editors Making and Marketing Medicine in Renaissance Florence -- List of Charts / Editors Making and Marketing Medicine in Renaissance Florence -- Abbreviations / Editors Making and Marketing Medicine in Renaissance Florence -- Glossary / Editors Making and Marketing Medicine in Renaissance Florence -- Currencies, Weights and Measures / Editors Making and Marketing Medicine in Renaissance Florence -- Introduction and Acknowledgements / Editors Making and Marketing Medicine in Renaissance Florence -- The Shop and the Citys / Editors Making and Marketing Medicine in Renaissance Florence -- Keeping Shop / Editors Making and Marketing Medicine in Renaissance Florence -- People and their Purchases / Editors Making and Marketing Medicine in Renaissance Florence -- Recovering Debts / Editors Making and Marketing Medicine in Renaissance Florence -- Wax / Editors Making and Marketing Medicine in Renaissance Florence -- Sugar and Spice / Editors Making and Marketing Medicine in Renaissance Florence -- Medicines / Editors Making and Marketing Medicine in Renaissance Florence -- Epilogue / Editors Making and Marketing Medicine in Renaissance Florence -- Bibliography / Editors Making and Marketing Medicine in Renaissance Florence -- Index / Editors Making and Marketing Medicine in Renaissance Florence.