Influencer : : the science behind swaying others. / / T. Bettina Cornwell and Helen Katz.
Influencers' impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students...
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| Place / Publishing House: | New York, New York ;, London : : Routledge,, [2021] ©2021 |
| Year of Publication: | 2021 |
| Edition: | 1st ed. |
| Language: | English |
| Physical Description: | 1 online resource (129 pages) |
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