Feminism, Writing and the Media in Spain : : Ana María Matute, Rosa Montero and Lucía Etxebarria / / Mazal Oaknín.

• VerfasserIn: Oaknín, Mazal,
• TeilnehmendeR: Oaknín, Mazal,
• Place / Publishing House: Oxford, United Kingdom : : Peter Lang International Academic Publishers,, 2019.
• Year of Publication: 2019
• Language: English
• Physical Description: 1 online resource (209 pages) :; illustrations

Focusing on authors Ana Maria Matute, Rosa Montero, and Lucia Etxebarria, this book examines how women writers are marketed in Spain and, in particular, how current marketing strategies reinforce traditional structures of femininity. The analysis explores the rapidly shifting publishing industry and the use of social media in gender stereotyping.

Table of Contents

Introduction: gender, memory, culture, and history in the Spanish literary market -- The question of "women's writing": a "double-edged" double bind? -- The reception and marketing of women writers in Spain -- The literary market and the construction of the public personae of women writers -- Matute, Montero, and Etxebarria on women' writing -- Conclusion: persistent stereotypes.