Perceived Quality of Mobile Services : : A Segment-Specific Analysis.
The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations an...
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| Superior document: | Forschungsergebnisse der Wirtschaftsuniversitaet Wien Series ; v.18. |
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| Place / Publishing House: | Frankfurt a.M. : : Peter Lang GmbH, Internationaler Verlag der Wissenschaften,, 2007. ©2008. |
| Year of Publication: | 2007 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Forschungsergebnisse der Wirtschaftsuniversität Wien
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| Physical Description: | 1 online resource (206 pages) |
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Electronic
| DOAB Directory of Open Access Books | Available |