Conducting research surveys via e-mail and the web / / Matthias Schonlau, Ronald D. Fricker, Jr., Marc N. Elliott.
Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper and easier to conduct than surveys using traditional methods. This text examines the pros and cons of Internet-based surveys.
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| TeilnehmendeR: | |
| Place / Publishing House: | Santa Monica, Calif. : : Rand,, 2002. |
| Year of Publication: | 2002 |
| Edition: | 1st ed. |
| Language: | English |
| Physical Description: | 1 online resource (xxiv, 118 pages) :; illustrations |
| Notes: | "Approved for public release; distribution unlimited." |
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Table of Contents:
- PREFACE; FIGURES; TABLES; SUMMARY; ACKNOWLEDGMENTS; ACRONYMS; Chapter One INTRODUCTION; Chapter Two BACKGROUND ON THE SURVEY PROCESS; Chapter Three LITERATURE REVIEW OF WEB AND E-MAIL SURVEYS; Chapter Four CHOOSING AMONG THE VARIOUS TYPES OF INTERNET SURVEYS; Chapter Five GUIDELINES FOR DESIGNING AND IMPLEMENTING INTERNET SURVEYS; Chapter Six INTERNET SURVEY CASE STUDIES; Chapter Seven CONCLUSIONS; Appendix A LITERATURE REVIEW OF RESPONSE RATES; Appendix B SUMMARY OF EVIDENCE IN THE LITERATURE; Appendix C HOW EFFECTIVE IS USING A CONVENIENCE SAMPLE TO SUPPLEMENT A PROBABILITY SAMPLE?; REFERENCES