Consumers towards marketing strategies of coffee producers / / Grzegorz Maciejewski, Sylwia Mokrysz, and Łukasz Wróblewski.
This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. Many books offer advice on how to write effective marketing strategies, but only few indicate how to implement them successfully. This book belongs to the second...
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| Place / Publishing House: | Leiden ;, Boston : : Brill | Wageningen Academic,, 2020. ©2020 |
| Year of Publication: | 2020 |
| Language: | English |
| Physical Description: | 1 online resource (262 pages) :; illustrations |
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| EBA Brill All | Available |