Looking east, looking west : organic and quality food marketing in Asia and Europe / / edited by Rainer Haas ... [et al.].

• HerausgeberIn: Slee, Bill,; Tong, Chen,; Anurugsa, Bundit,; Haas, Rainer,; Canavari, Maurizio,
• Year of Publication: 2010
• Language: English
• Physical Description: 1 online resource (80 p.)
• Notes: Description based upon print version of record.

This book represents a unique collection of European and Asian perspectives on the production, trade and consumption of high quality food. The rapidly growing demand for organic and quality food in Europe imposes new challenges on competing food value chains. Europe, as the biggest worldwide food im...